I suppose this should be something special… the first blog post on a brand new website. But in truth, thinking of what to write is proving a little tricky when I know this won’t be viewed for another 40 days.
Okay, I’m going to start with why; Why the name change, why the website, why the rebrand.
It’s been apparent to me for a while that since starting this whole singer songwriter thing back in 2012, I’ve been somewhat difficult to find on the internet…
One Sunday night my friend Paul approached me at his open mic/jam night in a sort of fluster.
“Where’s all your music?” he said “Where do you find it online?”
I was a little confused. Paul and I had been playing together for weeks and the rush of questions seemed strangely placed, if not a little out of character.
“Everything’s under claudiasguitar. All as one word. Facebook, Twitter all of it”.
He looked at me, a little dejected. “Someone asked me last week where to find you and I couldn’t say. He was really keen. Loved your stuff and I didn’t know where to point him.”
It was a shame someone was unable to find me but I guess I wasn’t feeling as strongly about it as Paul was – it was just one person after all.
“You need to have something that’s memorable. A brand that’s individual so people can find you and remember where to find you”.
And the reality was that Paul was right. It wasn’t just one person in the Stoke on a quiet Sunday night. It was everyone who’d ever seen me play live and merely heard me announce “I’m Claudia…”.
If I didn’t announce my URL (at the time ‘ClaudiasGuitar’) how would anyone know who I was? I just needed to be very clear about where people could find me at every show: “By typing ClaudiasGuitar into Google. And remember, no space between ‘claudias’ and ‘guitar'”.
*What a mouthful*
So it turns out that didn’t really work either…
Picture this. You’re sitting in a pub at the weekend. Live music is tinkling away in the corner (that’s me) and over the clinking of glasses and the clattering of plates and the bubbling noise of Saturday night pub catch-ups, someone says something over the microphone. Lets say you don’t hear the words… you’ll move on with your evening none the wiser that it would really mean a lot to me if you checked out my music.
But lets say you do hear me say: “You can find me at Claudia’s Guitar – all as one word. I have business cards with the information if you’d like to grab one…”
You might remember to grab a card once your friend has finished telling his story about trying to catch a wild deer on the common… (a real conversation I’ve played through) but most probably you’ll remember my name, at a push.
So to cut to today, I made the decision to add a last name to my artist name. I had a lot of ideas (and some super cool ones at that) but none of them really seemed to stick… That was until, during its aimless wanderings, my brain stumbled upon a shortening of my Grandad’s last name. He was the strongest person I’ve ever known and it’s the perfect choice to push me forward.
What I’m trying to say here is people have lives of their own. No matter how much they might love the skiffle group they’ve heard in the pub or the singer-songwriter they saw supporting their favourite band, they have more important things to think about on their way home than remembering how to spell a name.
Of course this example is an exaggeration but not everyone has a good memory (I’ll be the first to stand up and say I’m an example of this) so now I am reaching out with a new name in the hope that one day I’ll type the words “Claudia Stark” into the web and my music will be at the top of that Google search list.
Header Photo by Philm Photography